Swing Science, LLC was officially formed on September 1, 2000, as the result of a market spin-off from a major manufacturer of composite golf shafts. The company is engaged in the sales and distribution of internationally branded golf club components. Products are sold to specialty retailers who are qualified in the process of custom fitting and or repairing golf clubs. The organization sells most of its products in a business to business environment via inside sales, outside sales, catalog sales, and internet sales to customers in the United States, Canada, Europe and Asia. The business grew rapidly from 2001 to 2004 as it recruited and trained professional clubmakers how to custom fit using the Rifle blank system through its management of the Certified Rifle Center program.